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Conquer your cravings and break the cycle.

From ruining your progress to making you feel like you've failed, food cravings aren’t your friend. In this article, we break down the a few reasons why you can’t stop over-snacking, and explain how to combine smart behavioral strategies so you can finally conquer those pesky cravings.

Have you ever stared at a pile of crumbs, with a belly full of shame, and wondered, ‘How did I let this happen?’

We can relate. Because almost everyone can relate.
Besides driving you to eat, cravings can drive you nuts and make you feel like an out-of-control failure who can’t keep from overindulging.
Although it seems that way, you aren’t powerless against these urges.

The secret to crushing your cravings?

It’s not about eliminating your cravings altogether - That’s wishful thinking.
It’s not about building your willpower, either. Relying solely on self-discipline all-too-often ends with a binge (and then a whimper once the deed is done).
No, the way you conquer your cravings is by outwitting them.
How, you might ask? Well, it's by first understanding why, where, and when they occur and creating a strategic plan of action ahead of time.

Think of it as learning junk food Karate.

Below are 5 simple strategies to help you break the cycle for good.
Are you ready? Let's begin.

Find the root of your cravings.

No one hates on themselves when they crave a salad, Super Shake, or a grilled chicken breast.
But most cravings are closely tied to junk food and have little to do with true hunger. In fact, each time you indulge these urges you reinforce the behavior, creating a “cravings cycle” that can hijack your progress… and your sanity.
The cravings cycle works like this:
First comes the urge (the craving), followed by the behavior (finding a food that satisfies that craving). Then, you get the reward (eating the food you wanted). That last part is accompanied by a release of dopamine, giving your brain a “hit” of pleasure.
From there it can snowball : The more often you complete the cycle and reward your brain the more likely it is to stimulate the craving, and in result, the stronger that craving will become next time.

Find your trigger

Ever had your mouth water at the mere sight of a McDonald’s drive-thru? Or the smell of movie popcorn and make a beeline for the concession stand - even though you swore you’d skip it this time?
Cravings are often brought on by environmental cues such as sight, smell, taste, location, or company. So tracking when and where your cravings occur can you help you figure out what triggers them. From there, you can adjust your environment and habits to disrupt the cycle.
Each time you experience a craving, jot down the answers to these questions:
  • What are you craving? (A specific food? A certain flavor or texture?)

  • Where are you? (Note your location, but also any smells or visual cues—like a restaurant billboard or commercial.)

  • What are you doing? (Driving? Working? Watching TV?)

  • What are you feeling physically? (Shaky? Lightheaded? Tense?)

  • What are you feeling emotionally? (Happy? Cranky? Rushed?)

  • What are you thinking? (For instance: ‘I might as well eat this… I’ve already blown my diet.’)

  • Who are you with? (Be very specific.)

This isn’t a one-time exercise. It will take time to master. Try it for a couple of weeks so you can see what patterns emerge - There are almost always patterns.

Change your patterns.

Let’s say you you’ve noticed that every day after your 2:00pm conference call, you stroll down to the office cafeteria “just to see if there’s anything new.” (There’s not.) And you end up with a 500-calorie “treat” you didn’t need or even truly want.
Or, you recognize that you tend to reach for ice cream an hour after dinner every night. According to your notes, you’re not even really hungry, you’re just craving something sweet, salty, or crunchy… or maybe a combination of the three.
You’ve just identified a pattern. Now you can disrupt the cycle with these smart behavioral strategies.

Strategy #1: Give your craving a timeout.

Notice your snack urge and sit with it for five minutes without taking action.
This isn’t about exercising will power. It’s about pausing just long enough to let your conscious mind say, ‘HEY, I’m in charge here!’ This gives you the chance to evaluate all options, and make a rational decision, rather than an impulsive one.

Are you actually hungry? Or are you bored or stressed or procrastinating?
Does a steak or baked potato sound good, or is it just those donuts in the break room?
These are the kinds of questions you can ask yourself.
Granted, you may still decide to go ahead and indulge. After all, maybe you’re truly hungry. Or perhaps you’re just not having your best day. (Trigger alert.) And that’s okay.
Don’t consider this a failure.
In your efforts to break your cravings cycle, you won’t be perfect. Simply think of this as an opportunity to gather more data about your cravings so you understand them better the next time.
Here’s the important part: You don’t have to choose between giving in to your cravings and depriving yourself. There’s a space in between the two, and that’s where you can really break the cycle.

Strategy #2: Choose a different activity.

Cravings are often psychological rather than physical. What happens if you step away from the freezer and go for a walk, clean up your phone’s camera roll, or make a new Spotify playlist?
By immersing your mind or body in an activity long enough, you may run the urge all the way out of your system.
With the exception of trauma or grief, intense feelings don’t usually last longer than 15 to 20 minutes. If you’re not really hungry, the craving will likely dissipate.
You’ve probably even experienced a form of this "diversion therapy” before. Ever get so involved in a project that you actually forget to eat lunch? Or the afternoon flies by, and you didn’t even think about a snack? This is the same concept, only this time, you’ll do it on purpose.
Once you sense a craving, choose an activity you can really dig into, such as:
  • working on a project you’re passionate about

  • crossing an item off of your daily to-do list

  • responding to a few emails

  • calling a friend

  • playing an instrument or video game

  • shooting hoops in the driveway

  • coloring a page or two in a coloring book

  • exercising, gardening, or cleaning

Remember, you’re looking to activate and occupy your mind and/or body. So, while different activities may work better for different people, watching TV probably won’t help (as a matter of fact, that's often a trigger).

Strategy #3: experiment.

Hunger and cravings tend to come in waves, rising and falling throughout the day.
It helps to understand how this feels. That’s why we often suggest our healthy clients try a fasting experiment (NOTE: this practice is intended for those without any pre-existing health conditions. For 24 hours, they don’t eat (they’re reminded to stay well hydrated, though). Although some are afraid they’ll be “starving all day long,” that’s not usually what happens.
Yes, they get hungry. Yes, they get cravings. But these feelings come and go, and for many folks, this can be both eye-opening and empowering. In a sense, fasting forces them to “lean in” to urges, and accept “it’s okay to be hungry.”
Do they waste away? No.
Do they collapse from exhaustion? No.
Does the world end? No.
Again, this isn’t about testing your willpower or denying yourself. It’s about giving you a fresh perspective, and reducing the anxiety, discomfort, and urgency you feel the moment hunger or cravings arise.

Strategy #4: Eat the right foods during the day.

Though cravings can happen any time of day, nighttime cravings and overeating are very common.
It’s okay whether you eat a couple of times a day or several, or if you have most of your food in either earlier in the day or later. So long as it’s working for you, it’s all fair game.
But over the years, our coaches have discovered clients who overeat at night are often restricting their intake throughout the day - knowingly or unknowingly.
For example, they might be skipping breakfast and having a salad with little or no protein for lunch. By dinner, they could be making solid choices rich in fiber, protein, and healthy fats, but their appetite is already in overdrive. So it’s no wonder they’re feeling snacky before bed.
What you eat during the day matters. Not so much what you eat on any given day, but what you eat most days.
Fiber, especially from low-calorie vegetables, helps fill you up, and protein keeps you full longer between meals. This makes eating a combination of these nutrients, in sensible portions at regular intervals, key for regulating appetite.

Strategy #5: Indulge your cravings - under the following conditions.

Are you REALLY craving a chocolate bar? Okay, have one. But choose a pricey, high-quality chocolate. Eat it slowly, and savor the experience. Though it seems counterintuitive, clients tell us they eat far less of the chocolate (or insert any craved food) this way. And research shows the same.
Try this unconventional strategy - You can have any snack you want, BUT it has to be purchased - right before eating - from a grocery store that’s 15 minutes away.
Half the time people decide it’s not worth the time and effort.
What about those who do set out for the grocery store? By the time these folks arrive, they sometimes don’t even want the snack because the craving’s gone.
Another method is - You can eat it, but you have to make it.
That’s right! Potato chips? Go ahead, but they need to be sliced from actual potatoes and cooked in the air fryer. Cake? Sure thing, but it needs to be baked in the oven. Ice cream? Not a problem, but it needs be manually mixed and wait for it to freeze.
Sound ridiculously impractical? Sure, it does, and that’s the point.
It helps answer this question: How hungry are you, really? Besides, this is exactly what people have had to do for most of human history.
One important consideration for both of these strategies: They work a lot better if your kitchen pantry and office desk aren’t full of ready-to-eat temptations.

If you've made it this far, congratulations! You are now equipped with methods and strategies that will kick those cravings to the curb, once and for all. If you'd like to schedule a coaching call for more assistance on this, feel free to contact us.
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